THE VURGER CO BLOG

Behind the scenes at our photoshoot!

This weekend we had the privilege of working with Jen and Morgan Masters to shoot our whole burger range in all their glory!

We literally had the best day working alongside two creative masterminds and of course their beautiful dog Lola and we thought we'd share some behind the scenes madness and fun with you all! Enjoy!! 

3A0A3215 - Version 2.jpg

We just loved playing with this little beauty!! Lola you are just adorable!

Mum and daughter duo Jen and Morgan have been our biggest supporters pretty much from the beginning of our journey, so it really was an honour to be able to work with them to shoot a whole new set of Vurgers for our brand new menu! 

Finally just the biggest thank you to the incredible team Jen and Morgan, for welcoming us, for being our biggest supporters and for the awesome work you've done for us!

We really hope you all love the new images as much as we do and we can't wait to see yours when you get to eat them all this weekend!

Make sure you tag us in @thevurgerco so we get to see them all! 

BIG LOVE TVC team x

That TATLER review!

After our latest set of pop ups, where so many of you wonderful people came out to celebrate, enjoy and share great times together, we couldn’t help but to sit and reflect on what has been an unbelievable 8 months since The Vurger Co was born. We are suddenly in April and it literally feels like yesterday that we took our first steps at Tottenham Green Market last summer. So much has happened since then and there’s so much to look forward to!

 

The mission

From the moment we started, our mission has been to revolutionise fast food through the power of plants. We all love fast food. It’s become a huge part of societies across the world and for good reason. People getting together in a relaxed and laid back environment, enjoying great value delicious food, with the convenience of speed and flexibility of service. But somewhere along the way fast food veered off track, and became processed, un-natural, chemical-loaded junk. Not only that, but it became associated almost solely with meat, with a pretty tragic ‘veggie’ option making up a dark corner of the menu. Leaving a ''WHO WANTS THE VEGGIE BURGER YOU MUST BE MAD'' feeling across the table. 

We believe in real food, we believe in real people and relationships, we believe in real service and we believe our responsibility is to make an impact. However big or small the impact, we all share this planet and we all pass down our experience and wisdom to the next generation so that they can make their mark too. 

We see our responsibility as being one of breaking down walls, smashing stereotypes and making great plant-based food available and accessible to everyone. That’s why we focused from the very beginning on vegetables and other natural produce. Vegetables aren’t for any one group of people. They are something that everybody eats (or should eat!) anyway, so why wouldn’t a vegetable-based burger be to everybody’s taste?

 

Our goals and THAT Tatler review!

 

We were talking this week about how we could measure whether we were achieving our fairly lofty goals.

 

We said that the only way would be when we start seeing shifts in the mainstream market and the mainstream press. When we start seeing plant-based food being talked about in the same breath as any other food. When we see plant-based food being listed in ‘best of’ lists alongside any other food. Not because it’s plant-based, but because it’s just great food. Plain and simple.

 

We are so proud to see that Tatler, one of the country’s leading mainstream fashion magazines, have included us in their best 5 burgers in London list. To us, these sorts of things make everything so worthwhile and prove that with the right approach, and ears and minds that are open to hearing another way, plant-based food really could be the future.

To be included in the best 5 places to get a burger .... full stop..... is just overwhelming! Thank you @TatlerUK 

Read the full article here also!

Thank you all endlessly for your constant support and stay tuned for what’s next. We have so many exciting plans and so many opportunities for you to get hold of this delicious menu!! We really cannot wait to share it with you!

Have a fantastic weekend in the sunshine, 

The Vurger Co team x

 

THE VURGER CO BLOG

A moment with .....Pollen and Grace

We are so thrilled to be working with Pollen and Grace, to be able to offer their amazing Bliss Balls and incredible raw protein bar at our pop ups on the 11th and 25th March.

If you're anything like us, we are sure you'd like to find out a little more about the brand, who's behind it and how we've come to love it so much!

So we've managed to capture a rare moment with Stephanie here.....

Where did you get the idea of creating the brand Pollen and Grace?

I always wanted my own business, but the lightbulb moment came just after I found I had intolerances. I was working a busy job and had to change the way I ate and cooked, and noticed the huge gap in the market for healthy, free from food to go options

How did you get your product to market and how would you best advise other budding food businesses like yours to get up and go?

Truthfully, we were winging it for so long. Our first clients, back when we were lunch delivery, were a local office where my friend worked and they kindly let me trial it on them. Then retail just sort of happened - local studios asked us if they could stock our food, and we thought, well why not? And it just made sense, so we went about approaching bigger clients, and now it’s our core business. My advice would be to start small - once you start it’s amazing how quickly things happen. And don’t be afraid to take risks, they’ve worked out well so far for us.

What’s the first thing you do when you wake up and how do you find a balance in your hectic schedule?

I wish I had a ‘calming morning ritual’ but it’s more of a mad dash to get to an exercise class before work. I always start my day with a class at Move Your Frame in Victoria, before heading to the office. I’ll then make a cup of tea and plan the day’s to do list before getting started. These are probably also my ways to find balance - make time for exercise, plan exactly what your agenda for the day is (and try not to deviate) and remember that everything’s easier with a cup of tea.

What does the future hold for you?

Our next big project is to go Nationwide in the UK, and stock into stores across the country rather than just London. We also plan on expanding the product range to offer a wider selection of products, as well as continue to update our current collection

Our focus is on making innovative food
— Pollen and Grace

Having gluten and dairy intolerances, and seeing an obvious gap in the market, was it an easy decision to make the jump into creating the business?''

At the time, it was such a niche that it wasn’t even a market as such yet, so it was definitely a big risk. It was the scariest decision of my life to leave a career to cook from my kitchen at home. But of course so worth it, and much better than wondering ‘what if’!

How do you decide what to create and what’s your thought process when coming up with new recipes and ideas?

We believe that creativity works better as a team, so we work on product development twice a year, and get everyone involved. It starts with our naturopath, who looks at themes (alkalising, probiotic etc) then gives a list of ingredients that we’re allowed to use to fit into that health benefit. It’s then over to myself, along with the kitchen team to get creative and start discussing ideas. Through a process of trial and error (and lot’s of taste testing!) we then get to our final products. We have a quick look at food costs to see if it would be an affordable product, and then it’s ready to hit the shelves!

Screen Shot 2017-03-05 at 16.43.49.png
What inspires me is a crazy belief that everything will work out
— Stephanie Johnson

What inspires you to keep going?

A crazy belief that everything will work out, and if something doesn’t happen then it wasn’t meant to be. That, and the fact that I want to make it work for all of our amazing staff. And of course the desire to change the way people think about healthy food - quite a few reasons really!

 

What makes Pollen and Grace different and where are you currently stocked?

Our main USP is that each product is designed specifically so each element compliments the next in terms of taste, but also health benefits and how your body digests it - we don’t just pile anything in and hope for the best! We’re currently stocked in over 40 locations across London including Selfridges, Harrods, Planet Organic and As Nature Intended, as well as fitness studios such as Psycle and Move your Frame.

We would like to thank the amazing Stephanie and the incredible team at Pollen and Grace for the wonderful insight into their business, amazing recipes and plans for the future! 

We couldn't be more excited to be stocking the incredible Bliss balls  and beautiful raw cacao protein bars at our next two pop ups! 

Be sure to show them some love and buy everything in sight! 

Big love, The Vurger Co Team xo

Healthy Happy Glow Mexicano Collaboration Vurger

Health Happy Glow x The Vurger Co

It’s pop up time again!!!

We’re back with an incredible new collaboration with the wonderful Morgan from @healthyhappyglow. You’ve no doubt already caught an early glimpse of this Mexican masterpiece on our Instagram this week but for those who missed it, here it is!

We first met Morgan last year when she was the lucky winner of one of our first proper social media competitions. We delivered a feast to Morgan and her lovely family and since then we’ve become great friends.

What we didn’t know then, but have since discovered, is that Morgan is super-talented in the kitchen and when the chance for a new collaboration came around, we knew she would be perfect for it! Morgan had a great idea for the new Mexicano Vurger and after testing on her family, the spicy and delicious new addition to The Vurger Co family was born.

It’s bursting with flavour, from the spicy beans, chillies and delicious oat fraiche and avocado toppings, and we absolutely can’t wait to share it with you all at our new set of pop ups at The Pillbox Kitchen – 25th February, 11th March and 25th March.

New pop up menu

You can also check out the other new additions to our menu:

A new and improved, cheesier-than-ever Mac n Cheese

-        A new and improved, chocolatier-than-ever brownie with home-made caramel drizzle

-        Amazing treats by @Pollen+Grace

-        New beers from @fivepointsbrew and @bellfieldbrewery

-        New cider from @wearehawkes

Occasionally you meet people who you just know are going to be in your life for a very long time. Morgan, we salute you, and here’s to an exciting month ahead!

The Vurger Co Team xo

Thrive Magazine Best Vegan Burger Inspiration

We opened our emails last week to find out that we had been featured in Thrive Magazine's best Vegan Burger Inspiration! 

Just reading through the Thrive website, you will see so many incredible recipes, featured Q & A's with some incredible chefs and personalities not to mention their incredible instagram account that literally blows our mind on a daily basis!

We are beyond excited about the future of The Vurger Co and literally wouldn't be here without your support, so please accept the biggest thank you from us two! 

We would also like to extend an incredible Thank You to Maranda and her amazing team for featuring us all the way over here in London! 

In the mean time, if you're not familiar with Thrive, please take a look at their website here  http://www.mythrivemag.com/ and of course their amazing social accounts!

Have the best day,

The Vurger Co Team xo

Here's to the Crazy ones... The Misfits.. The Rebels!

The next chapter!

It’s been an incredible 6 months since the first Vurger was sold at Tottenham Green market. For almost a year now, our mission has been to revolutionise fast food.

Somewhere along the way, fast became synonymous with unhealthy, a burger became synonymous with meat and a successful restaurant chain became synonymous with cheap, mass-produced ingredients. We knew that there was another way and that the future was actually so much simpler than the present often is.

We researched, we travelled, we watched, we read, we asked, we learned and we cooked. We were driven by important changes we were making to our own lives and inspired by so many fantastic pioneering restaurants and chefs. Often finding the simplest and best outcomes can prove the most challenging but after months of development, we came up with the first Vurgers – BBQ Nut, Shroomelt and Quin-wahh! The three brave ones who carried the weight of our hopes and dreams and the vulnerability of our efforts to our very first customers.

Right from that first day at Tottenham Green Market, the reaction to our new take on fast food has been truly overwhelming. We have been absolutely blown away by the enthusiasm and excitement about The Vurger Co. We’ve had market stalls, pop up restaurants and even visited offices and customers’ homes to serve up our plant-based delights.

All this alongside full time jobs has been tough to say the least but it’s shown us that the future is incredibly bright for simple, natural and fast plant-based foods. This week, The Vurger Co team have finally left our jobs behind and we are now full time on this amazing journey.

The last couple of years has seen huge changes in our lives and we’ve been inspired by so many truly great people. We’ve always felt like we didn’t quite fit in the corporate worlds we were living in and we started to realise that we saw things a little differently. When we started selling our Vurgers last Summer, we quickly realised that we really weren’t alone in thinking like this and that there were so many people absolutely desperate for change. Tired of having to choose between taste and vegan food, and absolutely desperate for a simple, accessible and exciting new plant-based restaurant with a truly mainstream appeal. No judgment, no weird ingredients, no junk food and truly welcoming to all.

In celebration of us all, and the change that we believe is coming, we thought we would share some of Steve Jobs’ (and his advertising team!) most eloquent words, which have since been shared millions of times but somehow they still give us a lump in our throats!

Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

 Thank you, thank you and thank you again. You have made this possible and we cannot wait to show you what we’ve got planned. Sit tight, stay tuned and look forward to the future….. it’s coming!

The Vurger Co Team xo