The Vurger Co Blog

Simply Thank You!


It’s been an unbelievable few weeks and a very busy few months, and we’re still clinging on to summer with a few more special events coming up over the next month or so! We’ve spent the last twelve months learning, meeting, testing, refining, laughing, crying and pretty much everything in between. The Vurger Co was officially “born” on 11th July 2016 and almost a year to the day exactly, on 6th July 2017, we closed our very first crowdfunding campaign on, 77 hours after it launched.

We set out to raise £180k, but after reaching that in less than two days, and with the campaign proving so popular with so many wonderful people, we decided to allow the campaign to overfund to £300k. This money will enable us to push The Vurger Co from pop up to permanent, and get the doors open to our very first restaurant. The additional funding will also give us a great springboard and hopefully see the number of restaurants grow in the coming years.

When we began ........

When we started a year ago, we had absolutely no idea what was going to happen. We had a mountain of knowledge and experience to climb, we had so many reasons (and people!) to think we were absolutely crazy, but one thing was absolutely crystal clear for us.

Plant-based food is here to stay and it’s going to change the future of the way we eat, all over the world.

The opportunity to create fun, natural, delicious and accessible plant-based food is unlimited and we felt a burning desire to try and bring our dreams to life. It’s certainly not easy but it’s the most rewarding and fulfilling work we have ever done in our whole careers and it’s made possible by the support, hard work and encouragement of our team, our customers, our suppliers and now our incredible investors!

Really, we cannot thank you all enough. Because of you, we are already working on finding and opening The Vurger Co, in its own permanent home finally, and we couldn’t possibly be more excited to share it with you soon.

T H A N K   Y O U   T O    E V E R Y O N E  !!

We promised as part of our campaign that everybody who invested would have their name on our wall .... so we have entered each name into a name cloud to generate the image of our logo. 

The size of each name is automatically generated and bears no judgement on how much investment has been made. 

We view each investor equally, and see each and every one of you as an essential part of our journey to take The Vurger Co to the next level! 

Thank you to all of our 285 investors!

Thank you to all of our 285 investors!

The BIG news has launched!

We are crowdfunding, and we need you!

We have just announced our exciting news, that we will be launching our crowdfunding campaign on on Monday 3rd July and we thought we'd share our reason behind the big move!

We would be so incredibly grateful if you could join us in our mission to revolutionise fast food forever through the power of plants, by visiting the link below to find out more about how you can support our campaign.


Why are we looking for investment?

Right from the very beginning, now almost a year ago, we have made no secret of the fact that we want to open The Vurger Co in a permanent space in a great location in London. For us, the stalls, events, festivals and pop ups have been absolutely fantastic. We’ve got to know so many of you so well, built up a passionate and wonderful customer base and we’ve also had the opportunity to refine our menu gradually into what it is today.


This is absolutely the best way to start a restaurant and we are so proud to have spent a year trading this way. However there comes a time when things need to move forward, and for us, that means opening up a beautiful permanent space in London.  We have invested everything of our own, (blood, sweat and tears included) into getting to this point, and this is where our amazing supporters come in!

What is Crowdcube and how does it work?

Crowdcube is one of the world’s largest crowdfunding platforms and works by connecting companies seeking investment to a wide range of investors looking for opportunities. The fantastic thing about Crowdcube is that anybody can invest from a minimum of £10 so it gives supporters of a business the chance to own a portion of it from a very early stage.

The challenge is that as with most other crowdfunding platforms, if a business is unsuccessful in reaching their target in the 30 day period that the campaign is live, the business receives none of the investment. It’s an ‘all or nothing’ approach!

''The Plant Based revolution is coming''  - Google


How can you get involved?

On Monday 3rd July, our campaign will go live on We would be absolutely honoured if you could find the time to visit our page, learn more about our business and get a better idea of what it’s all about. From there, if you believe in what we’re building, your investment would help us to make The Vurger Co’s permanent home a reality very soon. You can invest any amount from £10 and absolutely every penny counts, and every penny buys you a portion of our business so that hopefully in the future, we can share its success together.

When we decided that we needed to seek investment to make this happen, we couldn’t think of a better way than crowdfunding. We have incredibly passionate customers, followers and supporters who believe in delicious and natural food for everybody. On a daily basis we receive so many wonderfully supportive comments and emails and we are incredibly grateful for each and every one.

Your support and excitement has really kept us going in recent months so we just want to say the biggest thank you to you all. We are heading into a really exciting few months ahead, and the future is really bright for plant-based food.

*Please join us on this incredible journey!*

Thank you a million times

Rachel & Neil





So what next?

The adventure continues!

As we welcome summer back with this beautiful sunshine, we thought we’d pause for a few minutes and update you all on what’s been happening and what’s going to be happening over the next few months.

It’s been a busy couple of months for us! We’ve had lots of pop ups at the Pillbox Kitchen in Bethnal Green, we’ve been on a food (research, of course!) tour of the US, we’ve served hundreds of hungry (and very deserving!) customers at Balance Festival....

Pop ups, festivals and other events are so much fun. It’s the closest a food business can ever get to their customers. Making food right in front of people, handing it over and seeing and hearing people enjoy what they are eating – there’s really no greater feeling!

Markets, pop ups and events have enabled us to get the wheels moving for The Vurger Co, get loads of incredibly important feedback, improve our food and create an amazing buzz around what’s happening next.

We’ve teamed up with Tabasco to bring you the ‘Auburger’ and we’ve also shared a really special day with lovely people at their engagement party! Not to mention our photoshoot with the amazing Masters family!

You can read all about our events and your feedback using the link below!

But it’s hard. Really hard. Setting up, seeing loads of happy customers, building momentum and then having to disappear for another few weeks is so tough!

For us, the real goal is to open our first permanent space – hopefully the first of many! There really isn’t a day that goes by where our wonderful customers don’t ask us when or where we are opening. We are absolutely ready to go and cannot wait to tell you all where it’s going to be and when it’s opening. London is the most incredible city in the world. We absolutely love travelling but no matter where we are, we always find ourselves looking forward to coming home to London. But amazing things are never cheap, and finding a suitable (and affordable!) home for our first permanent restaurant is a real challenge.


We’ve got some really exciting things happening in the next few months which we can’t quite reveal just yet, but will hopefully help us finally open those doors!

We’re going to need your support more than ever before and can absolutely promise you that when we get this open, it will absolutely be the best plant-based, natural fast food in London (and probably the world!). ;)

We’ve learnt so much and The Vurger Co is infinitely better today than it was when we launched at Tottenham Green Market back in August last year. The future is incredible, we just need your support and patience to bear with us whilst we make this happen. In the mean time, please stay tuned for updates and our big news coming soon!

After all, how can we do this without you? 

Thank you, again! 

The Vurger Co Team 





Behind the scenes at our photoshoot!

This weekend we had the privilege of working with Jen and Morgan Masters to shoot our whole burger range in all their glory!

We literally had the best day working alongside two creative masterminds and of course their beautiful dog Lola and we thought we'd share some behind the scenes madness and fun with you all! Enjoy!! 

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We just loved playing with this little beauty!! Lola you are just adorable!

Mum and daughter duo Jen and Morgan have been our biggest supporters pretty much from the beginning of our journey, so it really was an honour to be able to work with them to shoot a whole new set of Vurgers for our brand new menu! 

Finally just the biggest thank you to the incredible team Jen and Morgan, for welcoming us, for being our biggest supporters and for the awesome work you've done for us!

We really hope you all love the new images as much as we do and we can't wait to see yours when you get to eat them all this weekend!

Make sure you tag us in @thevurgerco so we get to see them all! 


That TATLER review!

After our latest set of pop ups, where so many of you wonderful people came out to celebrate, enjoy and share great times together, we couldn’t help but to sit and reflect on what has been an unbelievable 8 months since The Vurger Co was born. We are suddenly in April and it literally feels like yesterday that we took our first steps at Tottenham Green Market last summer. So much has happened since then and there’s so much to look forward to!


The mission

From the moment we started, our mission has been to revolutionise fast food through the power of plants. We all love fast food. It’s become a huge part of societies across the world and for good reason. People getting together in a relaxed and laid back environment, enjoying great value delicious food, with the convenience of speed and flexibility of service. But somewhere along the way fast food veered off track, and became processed, un-natural, chemical-loaded junk. Not only that, but it became associated almost solely with meat, with a pretty tragic ‘veggie’ option making up a dark corner of the menu. Leaving a ''WHO WANTS THE VEGGIE BURGER YOU MUST BE MAD'' feeling across the table. 

We believe in real food, we believe in real people and relationships, we believe in real service and we believe our responsibility is to make an impact. However big or small the impact, we all share this planet and we all pass down our experience and wisdom to the next generation so that they can make their mark too. 

We see our responsibility as being one of breaking down walls, smashing stereotypes and making great plant-based food available and accessible to everyone. That’s why we focused from the very beginning on vegetables and other natural produce. Vegetables aren’t for any one group of people. They are something that everybody eats (or should eat!) anyway, so why wouldn’t a vegetable-based burger be to everybody’s taste?


Our goals and THAT Tatler review!


We were talking this week about how we could measure whether we were achieving our fairly lofty goals.


We said that the only way would be when we start seeing shifts in the mainstream market and the mainstream press. When we start seeing plant-based food being talked about in the same breath as any other food. When we see plant-based food being listed in ‘best of’ lists alongside any other food. Not because it’s plant-based, but because it’s just great food. Plain and simple.


We are so proud to see that Tatler, one of the country’s leading mainstream fashion magazines, have included us in their best 5 burgers in London list. To us, these sorts of things make everything so worthwhile and prove that with the right approach, and ears and minds that are open to hearing another way, plant-based food really could be the future.

To be included in the best 5 places to get a burger .... full stop..... is just overwhelming! Thank you @TatlerUK 

Read the full article here also!

Thank you all endlessly for your constant support and stay tuned for what’s next. We have so many exciting plans and so many opportunities for you to get hold of this delicious menu!! We really cannot wait to share it with you!

Have a fantastic weekend in the sunshine, 

The Vurger Co team x



A moment with .....Pollen and Grace

We are so thrilled to be working with Pollen and Grace, to be able to offer their amazing Bliss Balls and incredible raw protein bar at our pop ups on the 11th and 25th March.

If you're anything like us, we are sure you'd like to find out a little more about the brand, who's behind it and how we've come to love it so much!

So we've managed to capture a rare moment with Stephanie here.....

Where did you get the idea of creating the brand Pollen and Grace?

I always wanted my own business, but the lightbulb moment came just after I found I had intolerances. I was working a busy job and had to change the way I ate and cooked, and noticed the huge gap in the market for healthy, free from food to go options

How did you get your product to market and how would you best advise other budding food businesses like yours to get up and go?

Truthfully, we were winging it for so long. Our first clients, back when we were lunch delivery, were a local office where my friend worked and they kindly let me trial it on them. Then retail just sort of happened - local studios asked us if they could stock our food, and we thought, well why not? And it just made sense, so we went about approaching bigger clients, and now it’s our core business. My advice would be to start small - once you start it’s amazing how quickly things happen. And don’t be afraid to take risks, they’ve worked out well so far for us.

What’s the first thing you do when you wake up and how do you find a balance in your hectic schedule?

I wish I had a ‘calming morning ritual’ but it’s more of a mad dash to get to an exercise class before work. I always start my day with a class at Move Your Frame in Victoria, before heading to the office. I’ll then make a cup of tea and plan the day’s to do list before getting started. These are probably also my ways to find balance - make time for exercise, plan exactly what your agenda for the day is (and try not to deviate) and remember that everything’s easier with a cup of tea.

What does the future hold for you?

Our next big project is to go Nationwide in the UK, and stock into stores across the country rather than just London. We also plan on expanding the product range to offer a wider selection of products, as well as continue to update our current collection

Our focus is on making innovative food
— Pollen and Grace

Having gluten and dairy intolerances, and seeing an obvious gap in the market, was it an easy decision to make the jump into creating the business?''

At the time, it was such a niche that it wasn’t even a market as such yet, so it was definitely a big risk. It was the scariest decision of my life to leave a career to cook from my kitchen at home. But of course so worth it, and much better than wondering ‘what if’!

How do you decide what to create and what’s your thought process when coming up with new recipes and ideas?

We believe that creativity works better as a team, so we work on product development twice a year, and get everyone involved. It starts with our naturopath, who looks at themes (alkalising, probiotic etc) then gives a list of ingredients that we’re allowed to use to fit into that health benefit. It’s then over to myself, along with the kitchen team to get creative and start discussing ideas. Through a process of trial and error (and lot’s of taste testing!) we then get to our final products. We have a quick look at food costs to see if it would be an affordable product, and then it’s ready to hit the shelves!

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What inspires me is a crazy belief that everything will work out
— Stephanie Johnson

What inspires you to keep going?

A crazy belief that everything will work out, and if something doesn’t happen then it wasn’t meant to be. That, and the fact that I want to make it work for all of our amazing staff. And of course the desire to change the way people think about healthy food - quite a few reasons really!


What makes Pollen and Grace different and where are you currently stocked?

Our main USP is that each product is designed specifically so each element compliments the next in terms of taste, but also health benefits and how your body digests it - we don’t just pile anything in and hope for the best! We’re currently stocked in over 40 locations across London including Selfridges, Harrods, Planet Organic and As Nature Intended, as well as fitness studios such as Psycle and Move your Frame.

We would like to thank the amazing Stephanie and the incredible team at Pollen and Grace for the wonderful insight into their business, amazing recipes and plans for the future! 

We couldn't be more excited to be stocking the incredible Bliss balls  and beautiful raw cacao protein bars at our next two pop ups! 

Be sure to show them some love and buy everything in sight! 

Big love, The Vurger Co Team xo