The next chapter!
It’s been an incredible 6 months since the first Vurger was sold at Tottenham Green market. For almost a year now, our mission has been to revolutionise fast food.
Somewhere along the way, fast became synonymous with unhealthy, a burger became synonymous with meat and a successful restaurant chain became synonymous with cheap, mass-produced ingredients. We knew that there was another way and that the future was actually so much simpler than the present often is.
We researched, we travelled, we watched, we read, we asked, we learned and we cooked. We were driven by important changes we were making to our own lives and inspired by so many fantastic pioneering restaurants and chefs. Often finding the simplest and best outcomes can prove the most challenging but after months of development, we came up with the first Vurgers – BBQ Nut, Shroomelt and Quin-wahh! The three brave ones who carried the weight of our hopes and dreams and the vulnerability of our efforts to our very first customers.
Right from that first day at Tottenham Green Market, the reaction to our new take on fast food has been truly overwhelming. We have been absolutely blown away by the enthusiasm and excitement about The Vurger Co. We’ve had market stalls, pop up restaurants and even visited offices and customers’ homes to serve up our plant-based delights.
All this alongside full time jobs has been tough to say the least but it’s shown us that the future is incredibly bright for simple, natural and fast plant-based foods. This week, The Vurger Co team have finally left our jobs behind and we are now full time on this amazing journey.
The last couple of years has seen huge changes in our lives and we’ve been inspired by so many truly great people. We’ve always felt like we didn’t quite fit in the corporate worlds we were living in and we started to realise that we saw things a little differently. When we started selling our Vurgers last Summer, we quickly realised that we really weren’t alone in thinking like this and that there were so many people absolutely desperate for change. Tired of having to choose between taste and vegan food, and absolutely desperate for a simple, accessible and exciting new plant-based restaurant with a truly mainstream appeal. No judgment, no weird ingredients, no junk food and truly welcoming to all.
In celebration of us all, and the change that we believe is coming, we thought we would share some of Steve Jobs’ (and his advertising team!) most eloquent words, which have since been shared millions of times but somehow they still give us a lump in our throats!
Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
Thank you, thank you and thank you again. You have made this possible and we cannot wait to show you what we’ve got planned. Sit tight, stay tuned and look forward to the future….. it’s coming!
The Vurger Co Team xo