2017 - WHAT A YEAR!

2017………………the epic adventure continues!

As we wrap up another incredible year, we are having a lot of fun thinking back over what has been a life-changing year for us, both personally and as a business. It’s fair to say that in many ways, 2017 hasn’t exactly been the positive answer that we all needed after a challenging 2016. The world, and the UK in particular, has seen more than its fair share of heartache this year but New Year is always a time for hope and optimism for the amazing things that lie ahead.

So we thought we’d round up just some of the wonderful things we’ve experienced this year and bring the year to a close properly, before embarking on our biggest adventure yet in 2018.



The Vurger Co was born in 2016 after we spent two amazing, eye-opening weeks in sunny California, and saw just how fantastic vegetables really could be. We followed that up early this year with a trip to Los Angeles and New York, as we embarked on a food tour to discover the very best plant-based food that the US has to offer. The trip taught us SO much, but most of all, it reminded us that being unique, authentic to the core and producing food we're proud of is where it's at - so thats exactly what we set out to achieve!! 


Since late 2016, we have worked very closely with the incredible Andrew Dargue and Donna Conroy, who quite literally blazed a trail for plant-based restaurants when they opened Vanilla Black over 10 years ago. They were the first, and still the absolute best, to prove that vegetables could be the stars of the show on any menu and we are extremely proud to have Andrew and Donna on our team. We worked hard together to revamp our menu and we are super excited about what we will do together in 2018.



May saw us take part in our first ever major festival, at The Truman Brewery in Shoreditch. We were completely blown away and we got to serve over 2000 burgers to so many wonderful (and very hungry!) people. It was a crazy few days but so exciting to serve up our new menu for the very first time and you all couldn't wait to beg for our first restaurant! 


In Spring, we were approached by global sauce giant, Tabasco, ahead of their Summer ‘Better BBQ’ campaign. They asked us to create a one-off plant-based burger to star in their campaign and we absolutely jumped at the chance. We spent a long time working on a new burger which would incorporate their fantastic Chipotle sauce and at a pop up in Spitalfields, we unveiled ‘The Auburger’. After starting life as a one-off collaboration, The Auburger quickly became a firm favourite on our menu, and it has stayed there ever since! It's our team's favourite burger too ;) 


CROWDCUBE !!!!!!!!!


What can we say - it was an incredible experience for us! Although it was all over very quickly (3 days!), we had spent the previous 8 months working pretty solidly on preparing for the campaign. Working on our plans, speaking to investors and making sure our food was as accessible as possible to all you lovely people!


It would be perfectly understandable to look at some crowdfunding success stories and think, “That’s easy, why doesn’t everybody just do that?!”. We get it, and we used to think it too. You look at some businesses and the way they race through their funding targets and it seems like a very simple solution to the age-old funding challenges that start up businesses face. There is some truth in the suggestion that crowdfunding certainly opens up new possibilities and helps the message spread faster. There is absolutely no doubt that it helps you to engage far more deeply with people who already really care about your business and your journey, which is the best part for us. However to reach relatively large funding targets requires a huge amount of preparation and effort and so we are extremely proud of our campaign, but also have a huge amount of respect for anybody who has done the same thing. 

Thank you all for believing in us, what a sensational few days that was for us and The Vurger Co!



WILDERNESS | - INSANE festival, we loved every moment of serving thousands of burgers in just 3 days, with such a gorgeous foodie focus, we loved meeting so many fabulous people, thank you for coming down to see us, especially those who bought tickets JUST to see us! 

LULULEMON | This pop up was set to become a pivotal moment for us as we catered for a little beer mile event at the Spitalfields store - see why this was so important to us below! 

NATIONAL BURGER DAY POP UP | COLLABORATION WITH VANILLA BLACK |  - The most epic burger ever created- if you didnt get to try this, demand we bring it back - because it was seriously  to die for! 

BBC WORLD NEWS |  - Being asked to attend BBC World news was just insane, they wanted to discuss the rise of Veganism, and our record breaking Crowdfunding campaign - it was simply a mind blowing experience for us! 

STYLIST LIVE AT THE OLYMPIA | Honoured and humbled to be invited to cater their whole VIP area, we couldn't have asked for a better response and the feedback was just out of this world. Serving thousands of burgers in 3 days, we learnt so much, met so many people and were absolutely buzzing at the end! 


Following our one-off collaboration with Lululemon in August, we were invited back to take over their outdoor trading space for a month until Christmas. We had the most fantastic November & December, serving up our amazing Xmas special Vurger, packed with everything that’s great about this time of year! It was a great spot for us and we got to meet so many new people and of course welcome back so many familiar faces too, and it was a great way for us to share our food with you all as we get closer to opening our first permanent site in early 2018! 


We were even lucky enough to be nominated for some awesome awards this year! 

Award Nominations
- Eat Out Magazine 2017 Awards - We were nominated in the 'Best New Brand' category -how cool is that? 
- Casual Dining Restaurant & Pub 2018 Awards - We have been nominated in the 'New Casual Dining Concept of the Year' category to be announced February 2018. Keep your fingers and ties crossed for us! 


There are so many things that we are looking forward to next year and we are absolutely sure that it’s going to see the adventure continue! We are nearing completion on our first permanent home and absolutely cant wait to release the news shortly! We also have some surprises coming up in January so keep your eyes peeled! 

One thing we’ve learnt this year is the power and force of will and how this alone can make change happen

 No matter the challenge, a positive will alone can overcome it.

Change is needed in the world and we hope that 2018 is shaped by courage, not fear, tolerance, not segregation and love for all, not hatred. Together we can make great things happen. Choose the path that makes you happy and make decisions for the right reasons, and 2018 will be a fantastic year.


Thank you from the very bottom of our hearts for your constant support. We wish you the most incredible happy and healthy 2018 and we can’t wait to see you soon at our very first permanent home!







You might have noticed already but with our Spitalfields pop up around the corner, we wanted to take a few moments to introduce you all to our brand-new look! 

Our awesome new logo represents everything we believe in as a business and was the key moment for the look to evolve! 

We had our original logo designed in June 2016 and it was put together by a fantastic designer who became our closest ally!  At the time, the logo represented our fresh new take on plant-based food and it helped us to stand out from the crowd across our market stalls, pop ups, festivals and other events over the last 18 months or so.

In recent months, we have been working really hard with the amazing team at Benedict Wilhelm design, on the branding and design for our permanent restaurant. This has involved re-evaluating our whole brand – what we stand for, where we are heading and how we want our amazing customers to feel when they come to our restaurants. With that in mind, we decided to move the branding forward, including the logo, and we are super excited to reveal the results!


For us, this marks the evolution of the business from market stall to (almost) permanent restaurant and the new branding is the way we have decided to welcome in the next chapter!

You’ll see this branding working its way across all of our operations in the coming weeks and we are so excited to reveal the amazing space we are working on!

As always, we love to hear your thoughts, and we absolutely can’t wait to see you all this week as we open our Spitalfields pop up.

Big Love from

The Vurger Co team


The Vurger Co Blog

Simply Thank You!


It’s been an unbelievable few weeks and a very busy few months, and we’re still clinging on to summer with a few more special events coming up over the next month or so! We’ve spent the last twelve months learning, meeting, testing, refining, laughing, crying and pretty much everything in between. The Vurger Co was officially “born” on 11th July 2016 and almost a year to the day exactly, on 6th July 2017, we closed our very first crowdfunding campaign on Crowdcube.com, 77 hours after it launched.

We set out to raise £180k, but after reaching that in less than two days, and with the campaign proving so popular with so many wonderful people, we decided to allow the campaign to overfund to £300k. This money will enable us to push The Vurger Co from pop up to permanent, and get the doors open to our very first restaurant. The additional funding will also give us a great springboard and hopefully see the number of restaurants grow in the coming years.

When we began ........

When we started a year ago, we had absolutely no idea what was going to happen. We had a mountain of knowledge and experience to climb, we had so many reasons (and people!) to think we were absolutely crazy, but one thing was absolutely crystal clear for us.

Plant-based food is here to stay and it’s going to change the future of the way we eat, all over the world.

The opportunity to create fun, natural, delicious and accessible plant-based food is unlimited and we felt a burning desire to try and bring our dreams to life. It’s certainly not easy but it’s the most rewarding and fulfilling work we have ever done in our whole careers and it’s made possible by the support, hard work and encouragement of our team, our customers, our suppliers and now our incredible investors!

Really, we cannot thank you all enough. Because of you, we are already working on finding and opening The Vurger Co, in its own permanent home finally, and we couldn’t possibly be more excited to share it with you soon.

T H A N K   Y O U   T O    E V E R Y O N E  !!

We promised as part of our campaign that everybody who invested would have their name on our wall .... so we have entered each name into a name cloud to generate the image of our logo. 

The size of each name is automatically generated and bears no judgement on how much investment has been made. 

We view each investor equally, and see each and every one of you as an essential part of our journey to take The Vurger Co to the next level! 

 Thank you to all of our 285 investors!

Thank you to all of our 285 investors!

The BIG news has launched!

We are crowdfunding, and we need you!

We have just announced our exciting news, that we will be launching our crowdfunding campaign on crowdcube.com on Monday 3rd July and we thought we'd share our reason behind the big move!

We would be so incredibly grateful if you could join us in our mission to revolutionise fast food forever through the power of plants, by visiting the link below to find out more about how you can support our campaign.


Why are we looking for investment?

Right from the very beginning, now almost a year ago, we have made no secret of the fact that we want to open The Vurger Co in a permanent space in a great location in London. For us, the stalls, events, festivals and pop ups have been absolutely fantastic. We’ve got to know so many of you so well, built up a passionate and wonderful customer base and we’ve also had the opportunity to refine our menu gradually into what it is today.


This is absolutely the best way to start a restaurant and we are so proud to have spent a year trading this way. However there comes a time when things need to move forward, and for us, that means opening up a beautiful permanent space in London.  We have invested everything of our own, (blood, sweat and tears included) into getting to this point, and this is where our amazing supporters come in!

What is Crowdcube and how does it work?

Crowdcube is one of the world’s largest crowdfunding platforms and works by connecting companies seeking investment to a wide range of investors looking for opportunities. The fantastic thing about Crowdcube is that anybody can invest from a minimum of £10 so it gives supporters of a business the chance to own a portion of it from a very early stage.

The challenge is that as with most other crowdfunding platforms, if a business is unsuccessful in reaching their target in the 30 day period that the campaign is live, the business receives none of the investment. It’s an ‘all or nothing’ approach!

''The Plant Based revolution is coming''  - Google


How can you get involved?

On Monday 3rd July, our campaign will go live on Crowdcube.com. We would be absolutely honoured if you could find the time to visit our page, learn more about our business and get a better idea of what it’s all about. From there, if you believe in what we’re building, your investment would help us to make The Vurger Co’s permanent home a reality very soon. You can invest any amount from £10 and absolutely every penny counts, and every penny buys you a portion of our business so that hopefully in the future, we can share its success together.

When we decided that we needed to seek investment to make this happen, we couldn’t think of a better way than crowdfunding. We have incredibly passionate customers, followers and supporters who believe in delicious and natural food for everybody. On a daily basis we receive so many wonderfully supportive comments and emails and we are incredibly grateful for each and every one.

Your support and excitement has really kept us going in recent months so we just want to say the biggest thank you to you all. We are heading into a really exciting few months ahead, and the future is really bright for plant-based food.

*Please join us on this incredible journey!*

Thank you a million times

Rachel & Neil





So what next?

The adventure continues!

As we welcome summer back with this beautiful sunshine, we thought we’d pause for a few minutes and update you all on what’s been happening and what’s going to be happening over the next few months.

It’s been a busy couple of months for us! We’ve had lots of pop ups at the Pillbox Kitchen in Bethnal Green, we’ve been on a food (research, of course!) tour of the US, we’ve served hundreds of hungry (and very deserving!) customers at Balance Festival....

Pop ups, festivals and other events are so much fun. It’s the closest a food business can ever get to their customers. Making food right in front of people, handing it over and seeing and hearing people enjoy what they are eating – there’s really no greater feeling!

Markets, pop ups and events have enabled us to get the wheels moving for The Vurger Co, get loads of incredibly important feedback, improve our food and create an amazing buzz around what’s happening next.

We’ve teamed up with Tabasco to bring you the ‘Auburger’ and we’ve also shared a really special day with lovely people at their engagement party! Not to mention our photoshoot with the amazing Masters family!

You can read all about our events and your feedback using the link below!

But it’s hard. Really hard. Setting up, seeing loads of happy customers, building momentum and then having to disappear for another few weeks is so tough!

For us, the real goal is to open our first permanent space – hopefully the first of many! There really isn’t a day that goes by where our wonderful customers don’t ask us when or where we are opening. We are absolutely ready to go and cannot wait to tell you all where it’s going to be and when it’s opening. London is the most incredible city in the world. We absolutely love travelling but no matter where we are, we always find ourselves looking forward to coming home to London. But amazing things are never cheap, and finding a suitable (and affordable!) home for our first permanent restaurant is a real challenge.


We’ve got some really exciting things happening in the next few months which we can’t quite reveal just yet, but will hopefully help us finally open those doors!

We’re going to need your support more than ever before and can absolutely promise you that when we get this open, it will absolutely be the best plant-based, natural fast food in London (and probably the world!). ;)

We’ve learnt so much and The Vurger Co is infinitely better today than it was when we launched at Tottenham Green Market back in August last year. The future is incredible, we just need your support and patience to bear with us whilst we make this happen. In the mean time, please stay tuned for updates and our big news coming soon!

After all, how can we do this without you? 

Thank you, again! 

The Vurger Co Team 





Behind the scenes at our photoshoot!

This weekend we had the privilege of working with Jen and Morgan Masters to shoot our whole burger range in all their glory!

We literally had the best day working alongside two creative masterminds and of course their beautiful dog Lola and we thought we'd share some behind the scenes madness and fun with you all! Enjoy!! 

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We just loved playing with this little beauty!! Lola you are just adorable!

Mum and daughter duo Jen and Morgan have been our biggest supporters pretty much from the beginning of our journey, so it really was an honour to be able to work with them to shoot a whole new set of Vurgers for our brand new menu! 

Finally just the biggest thank you to the incredible team Jen and Morgan, for welcoming us, for being our biggest supporters and for the awesome work you've done for us!

We really hope you all love the new images as much as we do and we can't wait to see yours when you get to eat them all this weekend!

Make sure you tag us in @thevurgerco so we get to see them all! 


That TATLER review!

After our latest set of pop ups, where so many of you wonderful people came out to celebrate, enjoy and share great times together, we couldn’t help but to sit and reflect on what has been an unbelievable 8 months since The Vurger Co was born. We are suddenly in April and it literally feels like yesterday that we took our first steps at Tottenham Green Market last summer. So much has happened since then and there’s so much to look forward to!


The mission

From the moment we started, our mission has been to revolutionise fast food through the power of plants. We all love fast food. It’s become a huge part of societies across the world and for good reason. People getting together in a relaxed and laid back environment, enjoying great value delicious food, with the convenience of speed and flexibility of service. But somewhere along the way fast food veered off track, and became processed, un-natural, chemical-loaded junk. Not only that, but it became associated almost solely with meat, with a pretty tragic ‘veggie’ option making up a dark corner of the menu. Leaving a ''WHO WANTS THE VEGGIE BURGER YOU MUST BE MAD'' feeling across the table. 

We believe in real food, we believe in real people and relationships, we believe in real service and we believe our responsibility is to make an impact. However big or small the impact, we all share this planet and we all pass down our experience and wisdom to the next generation so that they can make their mark too. 

We see our responsibility as being one of breaking down walls, smashing stereotypes and making great plant-based food available and accessible to everyone. That’s why we focused from the very beginning on vegetables and other natural produce. Vegetables aren’t for any one group of people. They are something that everybody eats (or should eat!) anyway, so why wouldn’t a vegetable-based burger be to everybody’s taste?


Our goals and THAT Tatler review!


We were talking this week about how we could measure whether we were achieving our fairly lofty goals.


We said that the only way would be when we start seeing shifts in the mainstream market and the mainstream press. When we start seeing plant-based food being talked about in the same breath as any other food. When we see plant-based food being listed in ‘best of’ lists alongside any other food. Not because it’s plant-based, but because it’s just great food. Plain and simple.


We are so proud to see that Tatler, one of the country’s leading mainstream fashion magazines, have included us in their best 5 burgers in London list. To us, these sorts of things make everything so worthwhile and prove that with the right approach, and ears and minds that are open to hearing another way, plant-based food really could be the future.

To be included in the best 5 places to get a burger .... full stop..... is just overwhelming! Thank you @TatlerUK 

Read the full article here also!

Thank you all endlessly for your constant support and stay tuned for what’s next. We have so many exciting plans and so many opportunities for you to get hold of this delicious menu!! We really cannot wait to share it with you!

Have a fantastic weekend in the sunshine, 

The Vurger Co team x



A moment with .....Pollen and Grace

We are so thrilled to be working with Pollen and Grace, to be able to offer their amazing Bliss Balls and incredible raw protein bar at our pop ups on the 11th and 25th March.

If you're anything like us, we are sure you'd like to find out a little more about the brand, who's behind it and how we've come to love it so much!

So we've managed to capture a rare moment with Stephanie here.....

Where did you get the idea of creating the brand Pollen and Grace?

I always wanted my own business, but the lightbulb moment came just after I found I had intolerances. I was working a busy job and had to change the way I ate and cooked, and noticed the huge gap in the market for healthy, free from food to go options

How did you get your product to market and how would you best advise other budding food businesses like yours to get up and go?

Truthfully, we were winging it for so long. Our first clients, back when we were lunch delivery, were a local office where my friend worked and they kindly let me trial it on them. Then retail just sort of happened - local studios asked us if they could stock our food, and we thought, well why not? And it just made sense, so we went about approaching bigger clients, and now it’s our core business. My advice would be to start small - once you start it’s amazing how quickly things happen. And don’t be afraid to take risks, they’ve worked out well so far for us.

What’s the first thing you do when you wake up and how do you find a balance in your hectic schedule?

I wish I had a ‘calming morning ritual’ but it’s more of a mad dash to get to an exercise class before work. I always start my day with a class at Move Your Frame in Victoria, before heading to the office. I’ll then make a cup of tea and plan the day’s to do list before getting started. These are probably also my ways to find balance - make time for exercise, plan exactly what your agenda for the day is (and try not to deviate) and remember that everything’s easier with a cup of tea.

What does the future hold for you?

Our next big project is to go Nationwide in the UK, and stock into stores across the country rather than just London. We also plan on expanding the product range to offer a wider selection of products, as well as continue to update our current collection

Our focus is on making innovative food
— Pollen and Grace

Having gluten and dairy intolerances, and seeing an obvious gap in the market, was it an easy decision to make the jump into creating the business?''

At the time, it was such a niche that it wasn’t even a market as such yet, so it was definitely a big risk. It was the scariest decision of my life to leave a career to cook from my kitchen at home. But of course so worth it, and much better than wondering ‘what if’!

How do you decide what to create and what’s your thought process when coming up with new recipes and ideas?

We believe that creativity works better as a team, so we work on product development twice a year, and get everyone involved. It starts with our naturopath, who looks at themes (alkalising, probiotic etc) then gives a list of ingredients that we’re allowed to use to fit into that health benefit. It’s then over to myself, along with the kitchen team to get creative and start discussing ideas. Through a process of trial and error (and lot’s of taste testing!) we then get to our final products. We have a quick look at food costs to see if it would be an affordable product, and then it’s ready to hit the shelves!

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What inspires me is a crazy belief that everything will work out
— Stephanie Johnson

What inspires you to keep going?

A crazy belief that everything will work out, and if something doesn’t happen then it wasn’t meant to be. That, and the fact that I want to make it work for all of our amazing staff. And of course the desire to change the way people think about healthy food - quite a few reasons really!


What makes Pollen and Grace different and where are you currently stocked?

Our main USP is that each product is designed specifically so each element compliments the next in terms of taste, but also health benefits and how your body digests it - we don’t just pile anything in and hope for the best! We’re currently stocked in over 40 locations across London including Selfridges, Harrods, Planet Organic and As Nature Intended, as well as fitness studios such as Psycle and Move your Frame.

We would like to thank the amazing Stephanie and the incredible team at Pollen and Grace for the wonderful insight into their business, amazing recipes and plans for the future! 

We couldn't be more excited to be stocking the incredible Bliss balls  and beautiful raw cacao protein bars at our next two pop ups! 

Be sure to show them some love and buy everything in sight! 

Big love, The Vurger Co Team xo

Healthy Happy Glow Mexicano Collaboration Vurger

Health Happy Glow x The Vurger Co

It’s pop up time again!!!

We’re back with an incredible new collaboration with the wonderful Morgan from @healthyhappyglow. You’ve no doubt already caught an early glimpse of this Mexican masterpiece on our Instagram this week but for those who missed it, here it is!

We first met Morgan last year when she was the lucky winner of one of our first proper social media competitions. We delivered a feast to Morgan and her lovely family and since then we’ve become great friends.

What we didn’t know then, but have since discovered, is that Morgan is super-talented in the kitchen and when the chance for a new collaboration came around, we knew she would be perfect for it! Morgan had a great idea for the new Mexicano Vurger and after testing on her family, the spicy and delicious new addition to The Vurger Co family was born.

It’s bursting with flavour, from the spicy beans, chillies and delicious oat fraiche and avocado toppings, and we absolutely can’t wait to share it with you all at our new set of pop ups at The Pillbox Kitchen – 25th February, 11th March and 25th March.

New pop up menu

You can also check out the other new additions to our menu:

A new and improved, cheesier-than-ever Mac n Cheese

-        A new and improved, chocolatier-than-ever brownie with home-made caramel drizzle

-        Amazing treats by @Pollen+Grace

-        New beers from @fivepointsbrew and @bellfieldbrewery

-        New cider from @wearehawkes

Occasionally you meet people who you just know are going to be in your life for a very long time. Morgan, we salute you, and here’s to an exciting month ahead!

The Vurger Co Team xo

Thrive Magazine Best Vegan Burger Inspiration

We opened our emails last week to find out that we had been featured in Thrive Magazine's best Vegan Burger Inspiration! 

Just reading through the Thrive website, you will see so many incredible recipes, featured Q & A's with some incredible chefs and personalities not to mention their incredible instagram account that literally blows our mind on a daily basis!

We are beyond excited about the future of The Vurger Co and literally wouldn't be here without your support, so please accept the biggest thank you from us two! 

We would also like to extend an incredible Thank You to Maranda and her amazing team for featuring us all the way over here in London! 

In the mean time, if you're not familiar with Thrive, please take a look at their website here  http://www.mythrivemag.com/ and of course their amazing social accounts!

Have the best day,

The Vurger Co Team xo

Here's to the Crazy ones... The Misfits.. The Rebels!

The next chapter!

It’s been an incredible 6 months since the first Vurger was sold at Tottenham Green market. For almost a year now, our mission has been to revolutionise fast food.

Somewhere along the way, fast became synonymous with unhealthy, a burger became synonymous with meat and a successful restaurant chain became synonymous with cheap, mass-produced ingredients. We knew that there was another way and that the future was actually so much simpler than the present often is.

We researched, we travelled, we watched, we read, we asked, we learned and we cooked. We were driven by important changes we were making to our own lives and inspired by so many fantastic pioneering restaurants and chefs. Often finding the simplest and best outcomes can prove the most challenging but after months of development, we came up with the first Vurgers – BBQ Nut, Shroomelt and Quin-wahh! The three brave ones who carried the weight of our hopes and dreams and the vulnerability of our efforts to our very first customers.

Right from that first day at Tottenham Green Market, the reaction to our new take on fast food has been truly overwhelming. We have been absolutely blown away by the enthusiasm and excitement about The Vurger Co. We’ve had market stalls, pop up restaurants and even visited offices and customers’ homes to serve up our plant-based delights.

All this alongside full time jobs has been tough to say the least but it’s shown us that the future is incredibly bright for simple, natural and fast plant-based foods. This week, The Vurger Co team have finally left our jobs behind and we are now full time on this amazing journey.

The last couple of years has seen huge changes in our lives and we’ve been inspired by so many truly great people. We’ve always felt like we didn’t quite fit in the corporate worlds we were living in and we started to realise that we saw things a little differently. When we started selling our Vurgers last Summer, we quickly realised that we really weren’t alone in thinking like this and that there were so many people absolutely desperate for change. Tired of having to choose between taste and vegan food, and absolutely desperate for a simple, accessible and exciting new plant-based restaurant with a truly mainstream appeal. No judgment, no weird ingredients, no junk food and truly welcoming to all.

In celebration of us all, and the change that we believe is coming, we thought we would share some of Steve Jobs’ (and his advertising team!) most eloquent words, which have since been shared millions of times but somehow they still give us a lump in our throats!

Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

 Thank you, thank you and thank you again. You have made this possible and we cannot wait to show you what we’ve got planned. Sit tight, stay tuned and look forward to the future….. it’s coming!

The Vurger Co Team xo

But......Where do you get your Protein?

With #veganuary in full swing and record numbers turning green for a month at least, there’s no better time to demystify the question we hear the most – ‘’But where do you get your protein’’

We have gone above and beyond to seek the scientific facts to back up all of the below and aim to go beyond the edit of what people feel is the biggest flaw of following a plant based lifestyle.

Inclusion over exclusion

From the very beginning, The Vurger Co has been fully focused on inclusion. We have worked very hard to create a destination which focusses purely on great quality, natural food, which is accessible to all and above all else, is delicious. Our menu is 100% vegan, it’s true, but we’ve chosen to encourage as many people as possible to enjoy our food and we’ve been so happy over the last 7 months to see just that – with no labels attached. 

Over the course of our pop ups, we have spoken to so many people who were actively on the hunt for great plant-based options. Some had recently watched documentaries and were urgently trying to figure out what to eat. Some were joining vegan/vegetarian friends to see what all the fuss is about with plant-based food. Some were in the process of reducing their meat intake and upping their plant intake, and just looking for some tasty options to suit their changing lifestyles. For us, it’s these stories which make us the happiest because it means that we are slowly but surely helping to change perceptions of what plant-based food is really all about. Simplicity, nature and flavour – that’s really it!

So what is ‘plant protein’ and is it different to ‘protein from meat’ ?

The answer is simply, absolutely not! The body is designed to mix and match the nine essential amino acids you need from different plant sources. Your body doesn’t actually care of the source, as long as it’s there! We understand protein is a critical part of human health, but great sources can be found in so so many other places other than what we as humans are made to believe!

So what are some of the best veggies, seeds, nuts and grains for protein?

As you can see the sources of Protein derived from plants is so vast ! When we set about planning the menu for The Vurger Co, we just knew that we needed to pack a whole lot of protein into each patty. 

The ingredients that contain a whole load of Protein are:-

Lentils – 9g per 35g serving   | Mushrooms – 3.9g per cup  - SHROOMELT - 15g protein approx derived from lentils and mushrooms


Black Beans – 7.6g per 35g | Brown rice – 6.5g per 190g | Avocado – 4g - BBQ NUT - 12g protein approx derived from these ingredients


Quinoa - 8 grams a cup | Chickpeas- 6g per ½ cup | Cashews- 5g per ¼ cup- QUIN-WAHH!- 9g protein approx derived from these ingredients 


Broccoli – 2g per ½ cooked cup  | Kale – 0.7g per cup - SPRINKLE OF GREEN - 9g protein approx derived from these 2 ingredients alone


Each and every plant powered protein ingredient noted above is included in our menu and we’ve estimated the protein values based on the gram calculation inside each Vurger. I think you’ll agree – why would we want anything else when our Vurgers contain just as much good sources of protein?

Made simply, crafted elegantly and cooked naturally

So there you have it, when veggie burgers are made with the best ingredients, all lovingly cooked and made simply with vegetables, legumes, seeds, nuts and grains we see no real reason why you would need anything else!  So whether you’re ready to ditch meat altogether, or whether you want to start with ditching it one day a week, welcome along, we really look forward to showing you how incredible plant power really is!

See you really soon,

The Vurger Co team x

The Vurger Co Goes Cashless!

Welcome to the future!

A New Year – a New Way.

We promised you that we would always keep innovating and we are really excited to announce the first innovation of 2017!

As of 1st January 2017, The Vurger Co is officially 100% cashless!

We have decided to embrace the future 100% and take our business 100% cashless. The use of cash in the UK has been declining for years, and in 2015 cashless payments officially overtook cash payments across the UK.

We are proud that from our very first day of trading at Tottenham Green Market, we have offered customers the chance to use cashless payments, including Apple Pay, and we are very proud to be amongst the first hospitality businesses in the UK to be moving to a 100% cashless system.

But why?

We think there will be a number of benefits to a cashless restaurant, and here are some of them:

-        Faster service and far more hygienic

-        Easier for customers – pay with any credit or debit card, as well as Apple and Android Pay

-        Safer for our staff – our staff will be protected, especially whilst working late at night, as there will be no cash on our premises at all.

-        Safer for our business – our business will be protected from theft, which is extremely important especially whilst we are just starting out.

-        Future proof – this will pave the way for us to start developing even more payment innovations as we grow the business.

-        No animals harmed! We are sure that the Bank of England will eventually get around to fixing their mishap with the new £5 note, but not before millions of these notes and the new polymer £10 note expected this summer, are circulated.

We are dedicated to innovating, developing new techniques and new ways of experiencing great food, so we hope you jump on board with our decision to become one of the first cashless businesses right from the very start!

So there you have it! Come and enjoy some fantastic food at The Vurger Co, and leave the cash at home!

See you on Saturday, have a great week!

The Vurger Co x

Sprinkle of Green Vurger

The Sprinkle of Green Vurger

So now you’ve all seen the image of the Sprinkle of Green Vurger! This is the result of our collaboration with Teffy Perk who created the incredible http://www.sprinkleofgreen.com/ and @sprinkle_of_green to inspire a balanced life through delicious and wholesome foods.

Knowing that eating well should not be hard or stressful, actually it should be fun, we just knew this was the perfect partnership as what’s more fun than having a Sprinkle of Green Vurger this January?

What are the ingredients?

Well you won’t be surprised to learn that our Vurgers are always so carefully put together, ensuring the right balance of taste and texture. Combined with the fact that it is January and Veganuary, we wanted to show everyone how easy it is to eat good wholesome veggies in a super fun way.

-          Kale

-          Broccoli

-          White Cannellini beans

-          Japanese Organic Matcha

That’s it you ask – yes that’s it! Topped with radish, cucumber and watercress, which you can also put into the recipe if you’d like, it really is the most delicious Vurger for the month of January!

Why Matcha?

For us it was important to include Matcha, not only because we can’t get through a day without it sometimes, but most importantly for its great properties, and of course it’s something you’d never expect to see in a burger!

Matcha has incredible benefits including: -

-          High in antioxidants

-          Boosts memory and concentration

-          Fortifies the immune system

-          Detoxifies the body

-          Enhances calm

The list really does go on and on, and with so many key influences across the globe highlighting the benefits of including one item a day that includes some Matcha – we just couldn’t resist this wonderful ingredient.

Where can you get it?

We have recently launched our pop up dates for the next 4 weeks at The Pillbox Kitchen in Bethnal Green:-

14th January | 21st January | 28th January | 4th February – all between 5pm and 10pm

You will be able to tuck into our new menu including the Sprinkle of Green Vurger on any of these dates! Or all of them if you’d like a different Vurger each week!

All that leaves us to say is a huge Thank You to Teffy at Sprinkle of Green for collaborating with us on this amazing Vurger. Having met in our original Pop Up back in October last year, it’s so lovely to see our plans coming to life!

Please show Teffy some wonderful support and we all can’t wait to see you soon!

Have a great week,

The Vurger Co Team xo


Lemonaid x The Vurger Co

Today you would have heard on our social media that we have partnered with our friends at Lemonaid to stock the wonderful 3 flavours at all our future events and we couldn’t be more excited.

So what is Lemonaid? 

Making all of their soft drinks with fairtrade ingredients, all organically grown and straight from certified small farming cooperatives how could we not fall in love immediately? Every bottle sold contributes to their charitable organisation which they put to good use by spending on a variety of development aid projects.

With each bottle containing only organic and fairtrade ingredients they are in turn supporting fair and dignified farming. Contributing to the success of the farmers growth and in turn helping their communities, this couldn’t be a more beautiful brand to have on board.


Why did we want to partner?

If the whole of the above wasn’t enough, it was important to us to know that we support like minded brands. Where possible we have always wanted to give back and ensure that every brand we support in turn actually has the same values as us.

With each product ensuring that they contain absolutely no chemicals, just the best ingredients nothing less, this was completely the right product that we knew could be enjoyed by all of our customers. 



The amazing things we have to say about Lemonaid do not stop there!                                                                                                                                           Did you know that each bottle of Lemonaid is produced so that you are able to use the generic bottle top with your household items? There are so many wonderful ideas on their instagram account @lemonaiduk , our favourites are turning the bottles into handsoap dispensers simply replace the cap with your usual pump and you have a refillable and reusable bottle! You could also make into a light holder, cup, pen pot, flower vase, toothbrush holder, decoration, candle holder - the list is literally endless. Cruelty free, Vegan, incredible products!

Who wouldn’t want their home to look this beautiful……

We are more than sure that you agree, the charity is beautiful, the products are incredible and with an added bonus of being able to light up your wonderful home with it afterwards, we have no words! Apart from, why didn’t we do this sooner?!


We’d love if you’d like to share you favourite flavours with us in the comments below!

See you soon when we announce our next space!

All our very best,

The Vurger Co Team


Happy New Year from The Vurger Co!

It’s been a crazy year! The world has seen some incredible things and unfortunately most of the media seem focussed on the negatives. It’s true, it’s been a bit of a tough year in lots of ways but that’s not how we want to remember 2016. It’s been a life-changing year for us and so we thought something a little more upbeat might be more appropriate, so here’s just a few of the great things that happened in 2016!

Tiger numbers are up for the first time in a century

Global conservation efforts have seen the Tiger population increase by over 20% over the last 6 years, and there’s a commitment to double the population by 2022.

India planted 50 million trees in ONE DAY

Over 800,000 volunteers committed to fighting climate change in India by planting a staggering amount of trees in a single day. India has committed to reforesting 12% of its land by 2030.

Ice Bucket challenge delivered

Remember the ice bucket challenge in 2014? It was great fun for a great cause, but the reality is that it raised a mind-blowing $115m and this paid for pioneering research and treatment possibilities.

Solar power made it around the world

Solar Impulse 2 showcased the incredible potential of renewable energy by completing its epic 42,438km around-the-world journey, with zero CO2 emissions in the process.

Paris Climate Change Agreement came into force

There was finally a global agreement to restrict global warming to 2°C, and implement measures to reduce the impacts of climate change.

The Vurger Co was born!

For most of the first half of 2016, we talked and talked and talked some more about wanting to create something. Something special, something with a purpose and something that we would be truly proud of. The Vurger Co was officially ‘born’ on 11th July 2016 and from our very first day of trading at Tottenham Green Market on 14th August, we haven’t looked back. Your endless and passionate support has given us strength and pushed us forward and we promise, 2017 has so many incredible things in store for The Vurger Co.

So what’s 2017 got in store?

Our mission is to revolutionise fast food forever through the power of plants.

We are so incredibly grateful for all your support so far and we are hugely excited to say that we are currently working on our first permanent home, right here in London. It’s going to be a beautiful, calming, relaxing and totally accessible place where you can come and enjoy great food with great people and know that in the process, you are doing great things for your body, your mind and even the planet.

We are working extremely hard with some incredibly talented people to make this happen as quickly as possible in 2017. There has not been a single day so far where we have compromised on quality. Yes, we could probably have opened up a permanent space a little faster. But for us, the space is everything and will be an integral part of our identity as a business, so we would much rather take the time to make sure it’s everything it should be. One thing we can absolutely promise you is that it will be more than worth the wait.

In the mean time, we will continue to bring you the very best in plant-based fast food in London. Our deliciously natural Vurgers, amazing sides and specially selected drinks will continue to be served up at our pop ups which we will be announcing very soon. We will continue to innovate and work with the most talented and creative people around to keep marching forward and most importantly, to keep your taste buds singing!

Collaborations, limited edition creations, charitable partnerships and incredible Chefs – 2017 is going to be a fantastic year. We really couldn’t be more excited and once again, we cannot thank you enough for making The Vurger Co a reality.


Happy New Year from us, Rachel and Neil, The Vurger Co x


2016, it’s been a pleasure.

2017, we’re ready for you!


Is feeling good the new looking good?

Every week we have met a different customer in the search of feeling good, so we thought that we would raise the question of what does that actually mean?

Living as close to your true values as possible, nurturing your inner most thoughts and appreciating your every authentic move is the driving force behind so many of our decisions in 2016. So we thought we’d take a look at what it means to truly ‘feel good’ in 2017.

Being Authentic, true to yourself and following your own path, easy right?

Living in a scarily busy city leads to an even more frightening mind, full of anxiety and self-doubt. Yes ‘mindfulness’ has been discussed in depth over the past couple of years, with record numbers of us signing up to quickly learn how to be ourselves to the innermost core. So we wondered, why is it that we find it so hard to live a life that’s really true to who we are?

The two frightening things

1.       We’re not quite sure of our deepest values in order to even start living by them

Submitting ourselves to family requirements, society’s needs or just too tired to think that ‘deeply’ there are so many reasons why we’re not quite sure of our values. Constantly seeking approval and always looking outwards for validation, we’re never looking inside for the real answer that will inevitably provide us with the most authentic solution to our problems.


2.       Lack of awareness

Living on autopilot, methodical zombie like mindset with mechanical patterns of behaviour, sound familiar? We’re so often conditioned to think that our upbringing, society, friends and family have the answers we’re looking for. However this more often than not leads to a sense of dis-connect from who we truly are.


Our Core Values

When starting The Vurger Co, we went through a period of change, of connecting again with who we were at our core and understanding why our values were so important to us. It soon became apparent that when the way you think, speak and behave all align with your values you suddenly feel alive for the first time. We had this moment of complete alignment when starting the first market stall on the 14th August 2016. We stood there, delivered our hand made 100% Vegan burgers in a stall that we built ourselves and surrounded ourselves with customers who loved what we were doing.

Suddenly everything aligned.

Since that day, our lives have been filled with complete connection with ourselves, our values and with others who have been both supportive and truly helpful in every way. We’ve listened to our inner voice to follow the path that feels completely right for us.

This takes persistence, ambition and a time to stop and take stock – with our busy city careers, we believed the only way to a sense of fulfilment would be to reach the next rung on the ladder and work harder than ever to get the next 'level' however this never made us feel good and never gave us the feeling we have today.

So here’s to the whisper inside of you, you know the little voice that speaks to you in moments of despair and distraction, let it speak a little louder, write down these thoughts and go for it. That’s what we did, despite fears, despite others looking down on our decisions and against all odds, we are exactly where we want to be.

Wishing you the most wonderful Christmas and we cannot wait to catch up with you soon to let you know all of our plans for 2017.

We couldn’t be more grateful for your support along our journey to success :)

Big love,

The Vurger Co Team x

The Vurger Co – The story so far!

So it’s nearly Christmas, and with the smell of mulled wine in the air and the sound of Santa’s sleigh bells nearly upon us, we wanted to take a rare moment of calm to reflect on what has been an incredible journey so far, and look forward to what is to come in 2017. We started this crazy adventure with nothing more than what we felt was a great idea, bucket-loads of energy and passion and a dream to revolutionise fast food forever.

It’s very easy when life is crazy and busy to not stop and take stock. This blog was started right from the very beginning because we wanted to share what we knew would be an unbelievable ride. We wanted to show that The Vurger Co is the dream of two very passionate people giving their hearts and souls to making it happen. But we also knew that it would almost act as our diary, our journal of what is already the most incredible experience of our lives. Something we could read back in years to come and re-live the amazing memories. Sometimes our posts are practical, sometimes they are informative, sometimes we are raving about other businesses we love and sometimes they are very personal and emotional. This is one of the latter, so here goes!


This week marks four months since our very first day of trading at Tottenham Green Market. We turned up that day with a van full of all sorts of things that we thought we might need and enough food for a week’s worth of trading! Better to be over-prepared, we thought! Whilst we didn’t sell out that first week (not even close!) we felt more alive than we had ever felt before. The buzz of selling something you have created from nothing, and having people come back to the stall to tell us how great it was and how much they enjoyed – it’s an indescribable feeling. It was immediate validation for the hours of preparation and the stress and panic of being a million miles from our comfort zones. It was totally addictive – we worked in our ‘real’ jobs through the week and spent every hour of every weekend either preparing or selling our food. Stressful, exhausting and surprisingly expensive – absolutely, but overall just the most satisfying thing we could ever have wished to do.

Week by week, Vurger by Vurger, we built our little business slowly. We have met hundreds of wonderfully kind people. So many of our amazing customers are repeat customers, and lots of our customers have eaten with us so many times even we’ve lost count – you know you are! We’ve just finished our fourth pop up at the Pill Box Kitchen in Bethnal Green and the transition from market stall to restaurant pop up has been incredible. We’ve been able to broaden the menu, start putting our stamp on the whole experience and give our customers a warm, relaxing and beautiful space to enjoy whilst you tuck into our food. The response has been truly overwhelming and we have welcomed so many incredible people through our temporary doors. Our pop up pages on this site try to capture a collection of your wonderful comments and pictures and it’s been an absolute honour to be able to feed you all with what we believe to be the future of fast food.


Locally sourced wherever possible, totally natural, simple, wholesome and delicious food, lovingly crafted into one of the most accessible and informal dishes the world has ever known – the burger! No junk, no meat substitutes and no artificial additives. Just simple vegetables and natural produce combined in a way that lets the ingredients be the stars of the show.

As newcomers this year to veganism, we were shocked by how complicated veggie burgers had become. Meat substitutes, complex combinations, artificial flavours, deep frying – we couldn’t help but feel that there was a much simpler way. An eye-opening trip to the US earlier this year also showed us that simple plant-based food can create a movement, a revolution in fast food, and we couldn’t wait to show London what the future really can look like. It’s back to basics cooking with a forward-looking lens. Vegan, yes, but more than that, we aim to produce simply great food for EVERYONE in a relaxing and enjoyable environment. Delicious fast food and health-conscious are no longer mutually exclusive, and we are proud to share our journey into the future with you all.


It’s not an exaggeration to say that we have never looked forward to the New Year more than we do right now. Christmas has always been a wonderful time, but this year is very different. This time, we are starting the year with purpose, with a dream and with a plan that we are so proud and excited to share with you all.

As most of you know, we are still working full time in our ‘real’ jobs whilst we try with our hearts and souls to get The Vurger Co off the ground. This means very late nights, very divided attention and general exhaustion the vast majority of the time. We always said that we would push through until Christmas and decide at that point what the next steps would be, knowing very well that if we were going to push on and make The Vurger Co a permanent reality, we would need to give it our full time attention.

So the first step, is exactly that. As of the first week of January, one half of The Vurger Co (the better half!) will be our first full time employee. Our instincts are screaming at us to jump, our customers are screaming at us to open a full time space and our brains are screaming at us to say that we’ve been careful enough and it’s time to move forward. Rachel will be leading the charge and spending January putting our plans into action, before Neil joins her full time very shortly afterwards.

In short, our plan is to open our first permanent location in the first quarter of 2017. There’ll definitely be some pop ups before that, to keep the momentum building in the New Year, but it’s all building towards that first space that we can finally call home. We are working incredibly hard on the premises, the design and the menu, having already learned so much from all your wonderful feedback so far.


As soon as we have some concrete news, we’ll share it immediately, and in the mean time, we would be honoured if you would keep sharing The Vurger Co love! Keep coming to eat with us, keep telling us what you think we’re doing well, what we could be doing better and what you’d like to see from us in 2017.

Join us this Sunday 18th  from 12pm to 4pm to see out 2016 with a festive bang. One last toast to 2016 and another toast to 2017 – we seriously can’t wait to get started.


Words don’t come close to expressing our eternal gratitude to every single person who has spent their hard-earned money with us. You have made us believe that our dream to revolutionise fast food is absolutely possible and within reach, and given us the strength and confidence to leave our ‘safe’ lives behind and jump head first into the unknown. It’s terrifying, challenging and entirely unpredictable in every single way, but it’s totally exhilarating and it simply wouldn’t be possible without your incredible support.

We promise that we will continue to give absolutely everything we’ve got, and more if at all possible, to bringing you our soul-satisfying, plant-based deliciousness. We promise that we will continue to keep things super simple – simple ingredients, simple cooking, simple nutrition and simply bursting with flavour. We promise to continue sharing our blessings in life with those less fortunate and those seeking to do what we are privileged to have the chance to do, which is try to change our lives for the better. We promise to always give you our very best and to make sure your decision to share your time and money with us is never wasted. We promise to do absolutely everything in our power to open our doors permanently as quickly as possible and to make our home a place that you are also proud to call yours too. We promise to continue learning from great minds, wonderful people and our own mistakes!

Most of all we promise to give you our authentic best selves every single day and never take for granted a single customer, message, email, tweet, comment or review.

Thanks so much for reading, and supporting us on every step.

To the future!