THE VURGER CO
IN CONVERSATION WITH.....
Meet EMMA - LADY WITH A MISSION behind @FUN_FOOD_AND_FITNESS
Tell us about you and your instagram account?
I started my instagram account in September 2016. At that time I had been a vegan for 9 years and wanted to show some of the foods that I enjoy, both at home and when out and about. I make an effort to eat well most of the time but definitely include treats on a regular basis. I wanted to be able to show what a healthy and balanced diet looks like for a vegan.
I also wanted to use my instagram account as a way to meet other vegans and connect with vegan businesses (like the lovely Vurger Co), which I'm very fortunate to have been able to do. More recently, I have started to share infographics that I make, primarily about the psychology of health and fitness, which I hope are helpful to others!
You have a PHD, MSC in Health Psychology and BSC in Psychology - what was the key reason behind pursuing this line of study?
I've always been really interested in the human brain and the way it affects our thoughts and our behaviour. I studied Psychology at A level and that really lit a fire inside me to study more and after each degree I just wanted to keep going! I'm also naturally a really curious person and love to learn about new things. I always try to use the information that I have learned to help others in any way that I can.
What are the key changes you've discovered over your years of study?
As I've studied more and more I've realised how complex we are as humans and that despite knowing what we 'should do', it can be very difficult to behave in a way that is congruent with our goals. This doesn't mean we are doomed but just a lot more complicated that we might expect! I've also learned how strongly interrelated physical health, and mental health are to each other. In addition, I've realised that as academics that we need to do a much better job at communicating our findings clearly to the general public, there is a lot of misinformation out there and people can end up feeling very confused!
You empower others to believe in themselves, what's been the key to ensuring a healthy happy mind on a day to day basis?
I am a huge fan of mindfulness techniques, including yoga, meditation and journaling. I used to be really sceptical about these kind of activities but I've found them to be really helpful in helping me stay grounded, focused and content. There is now an increasing body of evidence within the scientific literature about the usefulness of these techniques for both mental and physical health, which is really exciting! If anyone is intersted in these, YouTube is a fantastic platform for finding free yoga and meditation videos. There are also several free journaling apps that you can download.
What would be the best piece of advice you could pass on to the world?
Always be yourself! I spent a long time worrying about what other people thought of me and being afraid to be myself but I have become more confident with being myself which has allowed me to connect with so many amazing people and take on a lot of exciting opportunities.
I know it's a bit of a cheesy phrase but it's true that 'your vibe attracts your tribe'!