THE VURGER CO
IN CONVERSATION WITH.....
Founder of ohros candles
Thank you so much for having me!
1. Firstly, we love the name! Where did it come from?
Thank you, thank you! Ohros actually means lights, translated phonetically from Hebrew. It sounds a bit like Aura and one of my brothers is called Ross so a bit like 'OH ROSS'. I wanted something really simple but had meaning to me, plus... the domain was available haha! The two lines across the O are actually a minimalist take on the making process, I use a peg to keep the wick in place.
2. You decided early on that you weren’t going to cut it as a florist or ceramicist and so you settled on candle making! What is it about candle making that appealed to you and set it apart from the other two?!
I LOVE flowers but I didn't know where to start with floristry. I have a serious appreciation for florists and what they do! The 8 week ceramics class at Turning Earth was wonderful, I loved getting messy and having clay on my hands but in order to practice and practice well I would have to commit to joining a studio. I went into it thinking I'd come out with a 20 piece crockery set and I ended up with one bowl. HA!
When I started Ohros, it was very light hearted, literally just making candles for me... it just escalated quite quickly! I love making candles, it find it therapeutic. I turn up the 90's R'n'B or Beyonce and dance around.
4. What were some of the biggest lessons you learned when starting out?
To be honest, everything was (and still is) a learning curve. I'd never sold a product online, never built a business on instagram, never made a website, sourced suppliers, the list is endless.
I think over time, I've established my own way and built a brand and a business that I'm really proud of but it is very easy to compare yourself to others on the internet, sometimes we don't even realise we're doing it. Hard work happens behind closed doors, not in the public domain. I'm pretty determined if my mind is set on something, nothing worth having comes easy but everything can be learnt if the attitude is right!
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You guys ❤️ the Christmas scents which is incredible but I’ve had to restock TWICE which has filled me with Christmas scented anxiety. I made a final big batch, once they’re gone they’re gone (until next year!) 🎄 • Will have loads with me at my final and favourite market of the year... TOMORROW! Sun 9th Dec at Mile End Ecology Pavilion with @urbanmakers_uk. Hopefully see you there!! ❤️✨#candleseason
5. How long did it take you to get really good at your craft- did it all instantly click for you or did it take some time?
I think it took me 3 or 4 months before I sold a candle, I knew I had a great product but didn't know how it would be received. I was nervous but thankfully everyone around me was so supportive. Initially, I was making 2/4 of each scent. Now, I make in batches of 50-100 at a time so I'm pretty well prepared for any candle related emergency!
6. What is the best thing about what you do?
I have met so many wonderful, beautiful people through Ohros, some of my closest friends have come through Instagram. Either they were customers or fellow small businesses or just supportive of the vibe. Sometimes I look back at what Ohros has done or been a part of and it blows my mind, I'm so very thankful.
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Yesterday in #candlecorner, we launched #candlechats - it’s our very relaxed, “our feet are tired now we’re one gin in” approach to customer service. I crack some bad jokes, Annie laughs and sometimes people join us for a chat. We even have pushchair parking. Come and put your stuff down; Ohros & co will bring the candles and all the lols. #customerservice101✌🏼❤️🕯
7. What advice do you have for someone looking to turn a creative passion into a business but doesn’t have the faintest idea where to start?!
JUST START. Begin now, stop talking about it and just start. Ask opinions of a very select few who you value and trust. Start with what you know and perfect it. Create the instagram account, buy a domain. I swear to you, once you start the rest will figure out. There will never be the right time, there will never be enough money, you will never have all the answers. The benefits of running your own business and having that extra thing in your life out-way every ounce of self doubt or hesitation. You won't regret it!
It gives a sense of purpose, you'll have a gratitude to every person that supports your venture. To me, support is more than actual purchases, it could be words of encouragement or just liking or sharing a photo.
8. Take us through a typical day running a candle business!
Well, I work full time. So a day in the life of a candle maker is quite sporadic. Some weekends it's full on and I knuckle down and no-one sees or hears from me. I often wrap orders at 10/11pm, it's become normal to me to carry them to work with me and post them when I have a few spare minutes. For really big orders I pitch up at my parent's house and make in the garage. Thankfully, my boss is very supportive so lets me take work from the studio on delivery days. It's all in the logistics!
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Oh yes. I’ve been hinting for what feels like forever but they’re finally here 🥳 Reed diffusers in the people’s favourite scents. All blended with 100% essential oils and last for an eternity. First 20 @ £20 (then £25) - now LIVE!!!❤️ • They’ve been a labour of love, the bottles and shipping boxes are totally bespoke, made for Ohros. I love them and can’t wait for you to too✨ ✌🏼❤️🕯Georgia x
9. What is the process of creating a new scent? Are there any particular influences or things you take inspiration from that help you to come up with new ideas?
hahaha! Totally depends, sometimes people request certain scents and I have a play around in the studio. I'm not a huge fan of floral scents so I try not to use them. I smell a lot of candles... literally any shop I go in, it's become second nature.
10. The limited edition milkshake scented candles that you created in collaboration with us (Banana Caramel, Biscoff and Chocolate Hazelnut) were pretty out there! You also have a ‘Nut Butter’ scent available... Do you have any really crazy scents up your sleeve that you secretly want to make one day?!
I absolutely LOVED working on the milkshake collection. It was so much fun. Thank you for trusting me to do it. Food scents are so much fun because you can really picture it in your head.
I don't want to reveal too much but there is something I'm working on with a friend that would be SO GOOD if it works.
11. Who would be your next dream collaboration, if you could work with anyone or any brand?!
Sweaty Betty was a bit of a dream come true but my inbox is ALWAYS OPEN.
12. Will you be leading any candle making workshops anytime soon?! We’re asking for a friend of course….
I've been thinking about it for a long time and need to really focus and plan it out but I would absolutely love to host a workshop, meet everyone, it would be such a great time. The music, the flowers, VURGER catering, you in?
Thanks for tuning in!
Check out www.ohros.com to get your hands on one of Georgia's incredible candles or visit us in store at The Vurger Co. where you can purchase one of our super special shake scented candles in collaboration with Ohros! Choose from Biscoff, Banana Caramel or Chocolate Hazelnut!
Have a wonderful day!
The Vurger Co Team xx